Noah ’40

Noah ’40’ Shebib on producing Drake | Native Instruments

40 is the Grammy-winning producer behind the sound of Drake’s innovative productions. More: http://www.native-instruments.com/40onmaschine

In this new video, watch him talk about building his Toronto studio with workflow in mind, share production tips, and explain how MASCHINE and KOMPLETE KONTROL fit perfectly into his philosophy of delivering maximum artistic authenticity through simplicity.

Music: Drake – Jungle (OVO Sound)

#NativeInstruments #OVOSound

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Native Instruments (NI) is the innovation leader in the music creation industry. NI caters to music creators of all backgrounds, including producers, performers, and DJs. Its comprehensive ecosystem of connected hardware and software systems comprises popular brands KOMPLETE, MASCHINE, TRAKTOR, along with complementary online services Sounds.com, The Loop Loft and Metapop.

Based in the heart of Berlin’s creative hub, the company employs around 600 people in its seven offices globally.

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